Institute for Resource Management
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Public Relations Work and Information Management

"50 percent of the communications budget is wasted money – we just don’t know which half.” – such a frequently quoted one-liner in the communications sector. We help you to find out which half can be successfully deployed.

Effectiveness and the cost-benefit ratio of your communications activities are the focus of our evaluation. We give advice based on the detailed specification of the target groups and the selection of suitable media.

We develop a communications strategy from the evaluation results which you can implement smoothly with the resources and skills available in your business.