Simply looking stylish isn’t enough for Ilona Fritzsche. Design has to make sense. Her aim as a designer is to find the perfect form for abstract content, so that it becomes accessible and comprehensible whilst remaining aesthetically pleasing. Whether the end result is a cartoon, a craft sheet or an explanatory video – on the path to a compelling outcome, she doesn’t let up until the content is clear, the right colours have been found and every detail is in the perfect place.