Water management services for municipalities

Strategic options for water management services in the new federal states - strategic advantages of regionally anchored companies

Local companies providing water management services for municipalities have a strategic advantage over their competitors. Often, however, they do not exploit this systematically. Commissioned by a large regional water supply and disposal company, inter 3 is analysing the opportunities and demands of a targeted development of the business area in the municipalities of East Germany. It will develop promising strategy options for the expansion of the regional business.

Since its re-communalisation in the 1990s, water management in the new Federal States is once again in a period of transition. In order to manage the upcoming investment and demographic challenges, many municipalities are searching for a strong partner for economic, sustainable and modern water supply and disposal.

Future-proof solutions to serve the municipalities

A detailed market analysis as well as target-group analysis and segmentation according to geographic, political and economic criteria will first be carried out. These analyses, based on interviews with experts, will be in line with current municpal problems and trends in water management in the new Federal States. The resulting ‘strengths and weaknesses’ profile of the complete service provider will provide the strategic starting point for successful new positioning in the market.

inter 3 will supplement the strategy options with detailed recommendations for further courses of action and necessary company internal realignment and communicative direction.